New Mom Life
How are you doing today, new mom? Did you get more than three hours of uninterrupted sleep last night? You got four? Girl, you must feel on top of the world! 😉 No wonder you think you’re ready for a new (ad)venture.
Just kiddin’. But hey, I know exactly what it’s like staying at home with a baby and/or a toddler – I had 2 kids only 15 months apart. We don’t like admitting it, but sometimes it feels like living naptime to naptime, doesn’t it? That precious couple of hours when the house is so quiet you can hear your own thoughts again. *the sound of silence*
Disclosure: Some of these links are affiliate links. This means when you purchase something through those links, I may receive a small commission at no extra cost to you. It’s the cool online-kid way of tipping me – with someone else’s money. Thanks a ton!
From Mom to Mom Entrepreneur
Once you get through the worst bit of sleep deprivation – where you fell asleep as soon as your kid closed their eyes – you might find you have a brief window of productive time at your hands. Exciting! =) And you might start thinking about ways to contribute to your families income, cause who are we kiddin’, kids are expensive. Then again, you might want to become a work from home mom so you can actually raise the kid(s) AND make some money on the side.
The Aspiring Mom Entrepreneur Dilemma
Ok, you know what you want. There’s just a teeny-tiny problem: You have NO CLUE how to become a work from home mom entrepreneur. None whatsoever. 😯 So where should you even start? You might not have any background in online marketing. And your computer proficiency might be limited to turning it off and on again.
So you sigh and give up your dream and make plans to go back to that dreaded 9-5 job once your kid is old enough for kindy…
NO!! That’s not you, is it?!
“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.” –Confucius
Now here is the deal: All that stops you from going after your dream is a bit of knowledge and a few skills, right? If you knew how to do it, you’d put in the work and get it done. Cause you are a go-getter! All you need is a way in.
Welcome to Naptime University!
Voila: Welcome to Naptime University! =)
I know your time is limited to naptimes. And I know money might be an issue. So I came up with the perfect solution for you: For starters, I chose eight important categories that you will need to learn about if you wanna start making money from home – without having any prior experience in the online business world.
Those categories are:
- Building a Website
- Graphic Design
- Online Marketing
- Copy Writing
- Social Media
Now for each of those categories, I chose bite-sized Skillshare online class. Each of these online classes takes about an hour or less to complete and outlines the basic concept(s) of each category. Thus you’ll quickly gain an understanding of what is involved in building your own online business – all from the comfort of your own house and all while baby blissfully naps. And it’s so affordable! Sounds good? Let’s have a closer look. 😀
What is Skillshare?
Well, Skillshare is the online learning platform of my choice. With over 25 000 (!) courses to choose from, you are bound to find courses on almost everything you might want to learn. For that kind of value, the price is seriously phenomenal: If you choose the annual premium plan as I did, you only pay $8/month for UNLIMITED access to all classes.
If a $8/month investment helps you start your own business – that’s a pretty clever investment, I’d say. Needless to say, your membership will probably pay for itself in no time at all.
But hey, if you’re unsure, don’t worry, I’ve got you covered! You can get your first 2 months of Skillshare Premium for absolutely free and take as many classes as you like when you use my Skillshare affiliate link.
Online Class Recommendations for Aspiring Mom Entrepreneurs
Here we go: Bite-sized, super-affordable online classes to take during baby’s naptime. Learn the fundamentals of online entrepreneurship while your little angel snoozes.
1. Building a Website
For an overview of the different steps of building your own website/blog, check out the 3-part series “Building your Website/Blog from Scratch with WordPress” by Darlene Del Castillio. For more info why WordPress should be the platform of your choice, check out my post on how to build your own website.
2. Graphic Design
Let’s face it, the Internet got pretty. Gone are the days when you could just slap a few wonky images on a website and expect ecstatic visitors to buy from you, or at least take you seriously. Just like clothes make the man, your website makes your business. If it ain’t looking good, you’re in trouble. So get ready to learn and apply some graphic design principles!
Why not start with some “Graphic Design Basics: Core Principles for Visual Design” with Ellen Lupton? She’s the co-author of “Graphic Design: The New Basics” and it’s fair to say she knows what she’s talking about. 😉
Not sure what branding is and why it’s important? Head over to my blog post on branding yourself to get the bigger picture. If you are ready to learn more, check out “Crafting a Consistent Brand / A Brand First Workshop” by Chris Fredricks.
4. Online Marketing
Whatever online business you wanna start, you won’t get anywhere without online marketing. The sad truth is that no one is looking for your content. People don’t even know you exist. *tough love* Therefore you need to find a way to get your content in front of the right eyes. The right eyes are those of people who are actually interested in whatever you offer. This is where online marketing comes in: It helps you get found by the right people a.k.a. your target audience.
There are lots of different ways to drive traffic to your content. Check out “Free Online Marketing: 9 Incredible Free Traffic Sources For Your Website/Blog/Online Promotion” by Uday Byri for an overview.
Writing effective copy for your blog or website has nothing to do with what you’ve been taught at school. It’s a completely different writing style. One that might take some getting used to.
Learn more in “Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy” with Jesse Forrest.
Search Engine Optimization or short SEO helps you create content that is optimized for search engines like Google. By following best white hat SEO practices you help search engines understand what your content is all about and encourage Google to rank your page – preferably on the front page – of Google search results. You know that joke: The best place to hide a dead body is page 2 of Google search results… 😆
So start getting familiar with SEO best practices right from the start. Check out “First Steps of SEO: Keyword Research and Website Optimization” with Marjet Wullink.
7. Social Media
Social media is a hydra – a monster with lots and lots of heads, and for every head it loses, two new ones seem to appear. That’s not an easy monster to tame. You’ll need a strategy.
Check out “Introduction to Social Media Strategy” with Brian Peters from Buffer.
Last but not least, you wanna start thinking about ways to monetize your website/blog. Actually, you really wanna think about this BEFORE you start your online business, as your monetization strategy is likely to influence how you set everything up. Think about adding a store to your website, for instance? You’ll need different plugins and a theme that supports a storefront. So yes, think about monetization straight from the beginning.
Learn more about “Monetization for Bloggers: Make Money Blogging on any Subject” with Holly Wade.
That’s it – my first naptime university episode! 😀 What do you reckon? I’m thinking about making this a regular feature: Presenting you my best bite-sized affordable online class recommendation so you can learn the online business fundamentals while your sweet baby is in la-la-land. 🙄 Would you like to get more naptime university episodes? Let me know in the comments below!
And remember to enjoy 2 months of Skillshare Premium for absolutely free.
One more thing for today: Once you feel confident enough to give the whole work-from-home-online-business-thing a go, make sure you don’t try to run before you can walk! Definitely do yourself a big favor and make a solid business plan first.