Today is the day! You are ready to write your first (or next) blog post. Excitedly you clench that cup of coffee, inhale deeply – and stare at a blank page.
Thirty minutes later, the excitement is gone, you clench your jaw instead of the cup and the page is still blank.
Darn! You wanna reach out and connect with your audience.
You wanna write awesome posts that your peeps love. Yet here you are and don’t know where to start.
Or even worse: You sat down enthusiastically, wrote a 4000+ EPIC post but nobody cared. Let’s fix that!
Roadmap to a Successful Online Business – Part IX | How to Write a Blog Post Your Audience Loves
Before we dive right in, let’s look at what the Solopreneur Safety Net can help you with. I’ll make it quick, I promise!
In a nutshell: If you are toying with the idea of building your own online business but are feeling totally lost and don’t know where to start – you have come to the right place! 🙂
My mission is to help you get out of that confusion and overwhelm and break things down for you, so you can follow along easily. My Roadmap to a Successful Online Business blog post series will take you through all the major steps of building your blog or online business. Download your FREE overview business guide and let’s get going!
Disclosure: This post contains affiliate links. This means when you purchase something through those links, I may receive a small commission at no extra cost to you. All opinions expressed here are my own!
Without further ado, let’s look at a few things that help you write a blog post your audience truly enjoys.
The Five Steps to Writing Great Blog Posts
This might sound a little simplistic, but I think writing engaging content really comes down to five critical steps:
1. Research Your Audience
Remember that ideal customer avatar you created for your business plan? So your goal is to help that person by providing your service or product, right? To be able to do that, you need to understand that person. Let’s just call her Sally.
What does she hope to achieve in the long run? Is she trying to make a living online or just looking for a creative outlet? What resources does Sally need to get on track?
What going on in that person’s life? Is she a busy working Mum with just enough time and headspace to muster a 5min read in between taking care of everything and everyone? Does she want information or entertainment? Or maybe a bit of both?
These two questions should help you with two things: Figuring out topics that are relevant to your audience and how to present them.
2. Choose ONE Problem Your Audience Faces
I’m taking a wild guess here, but getting Sally from where she is right now to where she wants to be in the future probably requires taking more than one step. That’s where your divide & conquer Ninja tactics come in handy.
Anywho – you pick ONE of Sally’s sub-problems and decide to help her solve it. Boom! You found yourself a topic that should excite and help your ideal reader.
If you are thinking: “Yeah, yeah, that’s all great and sounds awesome – I would love to do that. BUT I have no freaking clue what problems my ideal reader faces.” Go ask them. And LISTEN. I find Facebook groups work really well for this.
Hate Facebook? Try the Hubspot’s Blog Ideas Generator or use keyword research and the keyword research tools of your choice to find questions people are asking about a certain topic.
[wd_hustle id=”opt-in-blog-planner” type=”embedded”]
3. Solve That Problem
Is there anything more annoying than looking for an answer to a burning question and NOT finding what you are looking for? What a frustrating waste of time. Don’t do this to your readers. If you set out to answer one of their questions, then please do answer that question. You don’t have to know everything. That’s not the point. But at least try to be relevant and helpful.
4. Structure Your Blog Post
To prevent you from wandering from your subject or making things unnecessary difficult – structure your blog post.
You are probably aware that the heading is incredibly important. Having a boring headline is the death sentence for your blog post. Okay. Maybe that’s a tad dramatic. But you get my point. If your headline isn’t tempting anyone to click through to your post, then nobody is going to read your post. Simple as that.
So what makes a good heading? Reseach has shown that list posts and why posts (posts that answer a “why”-question) are the types of content that get shared more than others. Yes, infographics get shared most, but that’s hardly something for your heading. Still, something to keep in mind.
Why am I telling you this? Because choosing headings like “The first 5 things to do on your new WordPress blog” not only provide you with an engaging headline, they also help you structure the rest of your article AND make sure you create content that people love to share. Oh yes, let that heading work for you! 🙂
We live in a world full of distractions. If you wanna grab your reader’s attention, you have to be fast. Begin with 2-3 sentences that summarise what they will gain from reading your blog post (aka the hook). Otherwise, you might lose them to the funny cat videos on Facebook, before you even get the chance to help them out.
Now I made the mistake of thinking of the hook as a short summary of what the reader could expect from the article. Just like in the scientific publications that I used to read and write. But guess what – textbook style doesn’t work in the blogging niche. *silly me*
So what could you do instead? Instead of telling your reader about the article, tell them what they will gain from reading the article. Makes sense?
There are a few points to keep in mind when writing your blog post:
- Break your main content down into smaller text chunks using sub-headings. This structures your content logically as well as visually. It’s just not inviting to stare at a huge block of text. Whitespace is your friend.
- Remember to tag your subheadings H2, H3, etc. – only have ONE H1 heading (the main headline) in your text. This is important for your SEO (= search engine optimization).
- Use images. You don’t have to go overboard, but articles including a few images get 94% more views than articles without (Jeff Bullas). I guess we are all primed to prefer picture books over textbooks. When you include images, make sure they are optimized. Otherwise, huge image files will slow down your page speed, which in turn will decrease your traffic. No one waits for slow-loading websites. Also, don’t forget to add ALT-text to your images when you upload them. In case you were wondering, ALT-text is displayed when you image file can’t be rendered and it’s also what screen readers will read to the visually-impaired. Therefore, it should be relevant, to-the-point and describe what is shown
There will be people who just skim your blog post.
Outrageous. I know. Still. Give them a short and sweet summary of the main points of your article. Who knows – maybe they’ll stop and actually start READING your article. *LOL*
Last but not least, think about including a call-to-action. What’s the next step you would love your reader to take. Check out another of your blog posts? Comment? Share? Chances are, if you don’t ask them to do it, they won’t do it. After all, they can’t read your thoughts.
5. Polish Your Blog Post
Now that you created your epic blog post, let’s make it even better by improving its SEO and making it more shareable:
- Make it easy for your reader to actually comment on your post and share it – have a comment form and social share buttons. If things are too complicated, they won’t take the time to figure it out. I know I wouldn’t.
- Proofread your post. Everybody makes mistakes. If you can’t get anyone to proofread your blog post, at least get something like the free Grammarly browser extension to help you catch spelling and grammar mistakes.
- Set a featured image.
- Add your article to one of your blog categories.
- Add relevant tags.
- Link to related content. Use internal links to your own content as well as a few external links to other high-quality, relevant content.
- Write your SEO title and Meta description. This is what will show up in the search engine results when they suggest your content to people searching for it. You can use the Yoast SEO plugin to write these.
- Check the readability of your article. Are your sentences too long? Do you use enough transition words? The Yoast SEO plugin will help you figure that out too. It really is such a helpful WordPress plugin! Even the free version is amazing.
To write helpful, engaging blog posts your audience loves, follow these proven steps:
- Research your audience to find niche-specific, relevant topics and the best way to present them.
- Choose one problem and identify topic-related keywords by asking questions and/or doing keyword research.
- Try to write a blog post that helps your ideal reader solve their problem.
- Structure your blog post to increase readability.
- Polish your blog post to
optimiseit for search engines and make it easy to share and comment on.
I really hope this helps you write blog posts your ideal reader loves. 🙂 Did YOU love reading this or did I miss anything you consider important? Let me know in the comments below. And if you did love this post, I’d really appreciate it if you could spread the word and share it
Wanna take your content creation to a whole new level? Join my 5-day blogging challenge to come up with 3 months’ worth of blog content ideas that convert. 🙂
EXPERTS UNVEIL THEIR #1 CONTENT STRATEGY TIP
HOW TO OPTIMIZE YOUR CUSTOMER JOURNEY TO DELIGHT AND ENGAGE YOUR AUDIENCE
II: GROWTH MINDSET SECRETS OF SUCCESSFUL SOLOPRENEURS
III: HOW TO WRITE A SERIOUSLY HELPFUL BUSINESS PLAN
IV: BRAND YOURSELF – BEGINNER’S GUIDE TO BUILDING AN AMAZING BRAND
V: HOW TO CREATE A PROFESSIONAL WORDPRESS WEBSITE ALL BY YOURSELF
VI: THE FIRST 5 THINGS TO DO ON YOUR NEW WORDPRESS BLOG
VII: KEYWORD RESEARCH – A POWERFUL SEO STRATEGY FOR BLOGGERS
VIII: WHAT’S THE BEST KEYWORD PLANNER IN 2018? – ADWORDS AND ALTERNATIVES
X: ULTIMATE BEGINNER’S GUIDE TO CREATING AND OPTIMISING BLOG IMAGES
XI: THE NUMBER 1 MARKETING & PROMOTION STRATEGY TO BOOST YOUR BLOG
XII: MONETIZATION STRATEGY – 9 PROVEN WAYS TO MONETIZE YOUR BLOG NOW
XIII: 6 WORK-LIFE BALANCE TIPS FOR SOLOPRENEURS
3 REASONS WHY YOU NEED TO CREATE A BLOGGING WORKFLOW NOW
Great post. Thank you for the tips on how to build customer engagement through content. I agree that writing the right content is the goal of blogging.
You are most welcome, Hildah! 🙂 Glad you enjoyed the post. I just read an article stating that customer engagement is overrated, but I beg to differ. It’s such a great opportunity to connect with people and listen to what they have to say.
I suppose if I had to pick a perfect article, it would be yours. I know no article is perfect, but yours is as close as it gets. Good job.
Awww! You just made my day. Thank you so much for your kind words! 🙂 Have a wonderful day, gorgeous!
Great Article!! Thank you for sharing these useful tips on blog writing. Keep Posting.
Will do! 🙂 Thank you so much for your kind words! Much appreciated!
What a useful information provided by this blog! It’s remarkable. Thanks for helping me out… I will definitely get in touch with your blogs,
content writing services
I’m so glad you find the information helpful! =) Trying my best to deliver as much value as possible to help people start building their own blogs and online businesses. Have a great day!
great information,really helpful thas for shearing.
content writing services
You are most welcome! =)
really great post i guess i have found the best guide that how to write a blog post i am a writer and i love to write and these basic topics helps the most.
I must say you have a great knowledge about blogging and content writing. I am thankful that you are sharing your knowledge with us. That’s something worth to read, good work.
Awww, it’s great to hear you loved those tips on writing an engaging blog post! 🙂 You are very welcome Usama!
This is a very informative post! you share the most concise guide to How to write a Blog.
Thanks for sharing!
You are welcome! 🙂
Thank you for sharing such an golden information. I like it and recommend for others. I love and appreciate the piece of information you’ve shared
Awww, that’s great to hear! 🙂 Glad you found it useful!
Thanks for sharing this article. This is very helpful for me to write a good blog post. I’ll follow what you said here. This will surely help me to do well.
What a nice blog! I have enjoyed reading through the article although I landed on this site while I was looking for this information
Yes, I think that your blog must be helpful just like this article so that your audience will keep coming back to your blog. I’ll follow what you said here. Thanks for sharing this article.
Glad you found this helpful! 🙂