If that’s not you just yet, hang in there, you are about to learn a few content strategy ninja moves from pro bloggers who have successfully figured out how to create content with a purpose. 🙂
We’ve been talking about content creation for the past couple of weeks and by now you know what content marketing is and how using a content calendar makes it easier to stay on track with creating fresh content for your blog.
But you might be thinking that’s all well and good, yet how the heck are some people pulling it off to become super successful using content marketing methods while others struggle so much?
What sets those 2 groups apart? Is there some sort of secret strategy? Very good questions, my friend. 🙂
To help answer those burning questions, I knocked on a few (virtual) doors and asked a bunch of hand-picked successful bloggers and savvy content marketing experts if they were willing to share their favorite content strategies for bloggers.
Now I’m thrilled to share their answers with you! =) Let’s hear what they have to say, shall we?!
This is what I asked them:
And this is what they answered:
I’m Elna, a professional blogger and freelance writer. I help mom bloggers make money blogging. Make sure to join the Mom to Mompreneur Facebook group!
“My favorite content strategy for bloggers
is solvea problem every time you write a blog post. This will be your number one way to hook a new customer or subscriber and will prove to help you establish yourself as the go-to person in your chosen niche.
So, how do you figure out how to solve a problem your readers
have,if you have no clue who your audience is? The whole chicken-and-egg thing I know! What I like to do, is actually look at myself as my target audience. I generally create blogs for people similar to me.
If it’s a health blog, I blog about topics I feel are of interest to others like learning more about keto eating or proven weight loss tips. If it’s my pregnancy blog, then topics I know I struggled with during pregnancy and postpartum were learning to breastfeed and the fear of giving birth.ELNA CAIN
The trick is to think about what you needed help with or wanted to learn about your niche.
When you sit down and think about your blog like that, topics immediately start to pop up. And what’s great is that these topics solve a problem.
So, try to solve a problem with every blog post you write and mix this with some great SEO hacks and you’ll be attracting not only the right
audience,but a lot of them!”
Love Elna’s answer. Remember, that’s pretty much exactly what we talked about in “How to write a blog post your audience loves“? Providing useful content makes sure you write about topics your ideal reader cares about.
That being said, don’t despair if you don’t solve any problems. Information is just one of the 3 common reasons why people read your content.
Most people will read your content for one (or more) of these 3 reasons:
- Education (That’s you solving their problems.)
- Inspiration & Motivation
As long as your content falls into one of these categories, and you’re doing a great job, there should be people interested in your content.
“Create content clusters for your blog.
Many bloggers create content only when inspiration strikes, resulting in ad-hoc content on unrelated topics that lack a coherent theme. If you want to treat your blog as a business and want to grow it and monetize it, you need to think more strategically about your content.
This is not as scary and time-consuming as it may sound. If you’ve been creating content already, you can start by auditing your existing blog posts and group them into ‘content clusters’.
Simply put, a content cluster is a group of related content ‘clustered’ around one particular topic.
Decide on a few core topics you want to cover on your blog. For example, if your blog is about helping people start an online business, the core topics could be:
– Defining your niche
– Pricing your services
– Selling your services
Then, for each core topic, brainstorm sub-topic ideas for your blog posts. For example, under ‘Marketing’, a few
sub topicscould be:
– How to market yourself as a new coach and get known as an expert
– How to craft the perfect guest post pitch
– 10 low-budget marketing ideas that won’t break your bank
– How to promote yourself without feeling pushy
Content clusters help search engines better understand the relationship between the various topics on your blog and determine which topics you’re an authority on. Ultimately, this will increase organic traffic, help users find relevant content on your blog and grow your audience. What’s not to like?”
Well, nothing, I’d say! =) Makes perfect sense to me.
Is your website topsy-turvy and your topics all over the place? Maybe it’s time you started to declutter and re-organize your website using content clusters like Mui suggested.
Before you do anything radical and mercilessly delete half of your website – carefully think about what you do and create redirects for those posts/pages you delete or else you’ll face a flood of 404 errors, which in turn is bad for your SEO.
Or instead of deleting content, consider just hiding that content from your homepage using plugins like WP Hide Post. Thus, your homepage will look cohesive and tidy and you won’t have to worry about 404 errors.
Tiffany is the blogger behind Beautiful Dawn Designs where she provides resources to help you grow your blog, make money online and live your best life through creativity and inspiration.
“My content strategy recommendation is to make sure you understand and implement the basics of SEO. SEO stands for Search Engine Optimization, and it’s often overlooked by bloggers.
I often see bloggers putting all of their focus into getting traffic from Pinterest. However, if you want to broaden your reach, it’s essential that you write content that’s being ranked in search engines such as Google.
If you’re new to SEO, I have a helpful article that will provide you with some beginner friendly tips for getting started!” (https://beautifuldawndesigns.net/seo-beginners-optimize-blog-post/)
I love the idea of SEO – I’d really like to become Google’s BFF, whereupon Google sends me lots and lots of traffic without me having to do any extra work…
Unfortunately, there always seems to be something that drags my SEO score down – page load time’s too slow, broken links, missing “alt” attributes, you name it… As soon as I fix one thing, the next appears. #sysiphos
Looks like I’ll really have to work hard for improving my relationship with Google…
If you have no idea how good or bad your SEO score is, you can find out by using Neil Patel’s free SEO analyzer.
Apart from the SEO score for your website, you’ll also get a list of suggestions on how to fix the SEO problems on your site.
“My best content strategy tip for
bloggers,is to focus heavily on guest posting as your primary tactic for promoting content.
Not just for any website that will have you, but for higher authority blogs, publications
andbrands within your industry, that gives you a high likelihood of getting your content in front of your target audience.
Not only will it help you bring some readers back to your blog over time, but it’ll help you build your own credibility as a blogger within your niche—and once you’ve generated somewhat of a positive reputation as an expert within your field, that can lead to tons of unpredictably exciting opportunities in the future.”RYAN ROBINSON
Ryan is making a very important point here: You need a tactic for promoting your content once you’ve created it.
Sad truth: The best and most strategic content won’t get you anywhere if nobody sees it.
By associating yourself with the heroes in your niche, through guest posts like Ryan suggests, a little bit of their authoritative fairy dust will trickle down to you.
The human brain is hard-wired to look for social proof – and if you appear right next to very successful people, you MUST be legit, right? That’s just how your helpful brain connects the dots. 😉
First off, a big thank you to all the experts who took the time to share their favorite content strategy tips. 🙂 Much appreciated!
I love the diversity of the tips and that each one of them highlights a different but equally important aspect of creating your own content strategy.
Now I’m curious: Which one was your favorite content strategy tip? Do you have another one that you’d like to share? Let me know in the comments below.
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